• Jorge Diaz

The 25 books I Read in 2021 and the "One" I Published

The year 2021 is over, and it is the lowest one I scored regarding my reading targets, but it was "mainly" for a good reason. I published my first book: "Car Leasing Done Right: A Canadian Guide for Understanding & Optimizing Vehicle Leasing Costs" It took most of my creative time of the year but was still worth every second spent on it.



The reception in the Canadian auto industry has been great, and the volume of sales at Amazon is incredible. Although it is explicitly targeted at Canadians, during the first 60 days, it has also been purchased from the US, UK, Australia and Japan. It was definitely worth the "reading" time dedicated to it during this whole year.


The books I read during 2021


Although now I'm experiencing a mixed feeling between what I want to read and so many things I would love to write about, I'll try to stick to my original reading targets. Maybe about 40-50 is more realistic at this point, but I'll try my best to accomplish both objectives.


Either way, here is my 2021 list. Main things to note:

  • I studied a lot about sales and B2B sales operations. I took many notes and labelled all eight books from Jeb Blount and Anthony Iannarino.

  • Read a few books about downside situations for capital markets and the economy in general.

  • Focused also on money management books and mainly on asset allocation, looking towards the future.

And here it goes!

  1. Trillions (favourite): How a Band of Wall Street Renegades Invented the Index Fund and Changed Finance Forever

  2. Start from Zero (favourite): Build Your Own Business. Experience True Freedom

  3. Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

  4. Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E-Mail, and Cold Calling

  5. The New Great Depression: Winners and Losers in a Post-Pandemic World

  6. The Intelligent Investor: The Definitive Book on Value Investing, by Benjamin Graham and Jason Zweig: Key Takeaways, Analysis & Review

  7. How I Invest My Money (favourite): Finance Experts Reveal How They Save, Spend, and Invest

  8. Indistractable: How to Control Your Attention and Choose Your Life

  9. The Only Sales Guide You'll Ever Need

  10. The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

  11. Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less

  12. Time Smart: How to Reclaim Your Time and Live a Happier Life

  13. Inked: The Ultimate Guide to Powerful Closing and Negotiation Tactics That Unlock YES and Seal the Deal

  14. Objections (favourite): The Ultimate Guide for Mastering the Art and Science of Getting Past No

  15. The Psychology of Money (favourite): Timeless Lessons on Wealth, Greed, and Happiness

  16. Sell your business for an outrageous price: an insider's guide to getting more than you ever thought possible

  17. The simple path to wealth (favourite): your road map to financial independence and a rich, free life

  18. Retirement income for life: getting more without saving more

  19. The value of debt in building wealth: creating your glide path to a healthy financial L.I.F.E.

  20. Investing in bonds for dummies

  21. The RESP Book (favourite): the simple guide to registered education savings plans for Canadians

  22. Why stock markets crash: critical events in complex financial systems

  23. This time is different: Eight centuries of financial folly

  24. The intelligent asset allocator: How to build your portfolio to maximize returns and minimize risk

  25. Monopoly, money, and you (favourite): how to profit from the game's secrets of success


How to Stay In Touch


Every week I publish book recommendations from books I read on my Instagram account. You can also subscribe to the leantrepreneurship.com mailing list to receive updates from this website.


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